Unfamiliar Territory

by Amy McLeod
June 22, 2010

As a print journalism major, I never saw a future for myself in either the advertising or public relations field.  However, after our visits to  Young & Rubicam and Ketchum, I see that there is certainly a place for journalism in these industries.

We heard from a young woman at Y&R, Kristen, who is a copywriter.  I took a copywriting class last semester and it was interesting to see how traditional copywriting could apply to a position in an advertising agency.

It was made very evident at Ketchum how much correspondence goes into a successful public relations campaign.  Journalists have an important place in PR because of their ability to use the power of language to convey a message.

Though I love journalism, I often see it as a more serious, more formulaic type of writing.  Because of this, I didn’t believe that I was learning the skills necessary to thrive in a more creative workplace.  I am happy to report, however, that the visits to these two powerhouse companies have completely changed my mind.

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